Bradley Varndell

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I looked at the guidelines given for this release, from one of the senior designers at 10K Projects, and executed my best outcome of the idea that was presented, ideally having the artist YTB FATT, in a Robe iconically worn by Ric Flair matching the track title perfectly.

Name

YTB

Description

Album Artwork

Year

2022

YTB
2022
Graphic Design
Motion Design
Album Artwork
Creative Direction
I looked at the guidelines given for this release, from one of the senior designers at 10K Projects, and executed my best outcome of the idea that was presented, ideally having the artist YTB FATT, in a Robe iconically worn by Ric Flair matching the track title perfectly.
I then worked on shadows and blending, shading the artificial costume, highlights, making the jewellery shine in certain areas, and finally I worked on texture, one of my strong points and something I personally think just adds a lot of depth to anything you’re creating tone.
Graphic Design
Motion Design
Album Artwork
I looked at the guidelines given for this release, from one of the senior designers at 10K Projects, and executed my best outcome of the idea that was presented, ideally having the artist YTB FATT, in a Robe iconically worn by Ric Flair matching the track title perfectly.
I started with the direction given, involving sourcing multiple images, from screenshots, video footage, and manipulating them using mostly perspective and warping tools, seeing the very strong blue tone on the costume in mind I knew I wanted to make sure this was resembled in the final cover, so i meticulously started with the arms of the costume as this is where a key focal point would have been with the artist’s jewellery etc.
I then worked on shadows and blending, shading the artificial costume, highlights, making the jewellery shine in certain areas, and finally I worked on texture, one of my strong points and something I personally think just adds a lot of depth to anything you’re creating tone.

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